Marketing

Does influencer marketing still hold sway? Will it be a wise investment in the years to come? You can test the waters, gather data, and hold business intelligence consultation to find out using your own numbers. Trial and error can work, but it also helps to have an overview of where the trends are going. […]

These days, it seems like every major and emerging brand has its own mobile app. With a quick look at the Apple App Store and the Google Play Store, Nike, Starbucks, Domino’s, Coca-Cola, Disney, and a lot more recognizable names. Most Brands are Releasing Mobile Apps A brand having a mobile app is not new. It

Ever since the pandemic started, a lot of people have been thinking about starting their own businesses. Some of them still can’t go outside but need to do something to make ends meet. Others just can’t stand doing nothing while stuck at home. They want a business that they can start and grow in the

Your business is starting to earn consistently, and now your customers are asking for more. But you can no longer accommodate new business opportunities and started turning them down. You managed to achieve your initial small business goals and now has a strong cash flow. This only meant your business is now ready to scale

Although the marketing world has truly gone digital now, there is still so much value in sticking with a few analog strategies. Corporate giveaways, for example, still get the crowd excited whether they’re given out during an event, a trade conference, or even just at the office. According to Forbes, those who neglect this marketing

Did you know that the bestselling video game of all time is Tetris? Yes, that tile-matching game was created by a Russian software engineer back in the 80s. The game’s rise to fame is very impressive. It started out as in independent game credited to Alexey Pajitnov, but a dispute about the game’s rights eventually led to

It is difficult to pinpoint exactly where you should focus on your business. You might think that operations and sales are the ones you must prioritize if you want to make a profit. Branding and advertising play huge parts in exposure for your company. There are a lot of things you need to focus on

If you want more eyes to look at a new product, a partnership with social media influencers is an effective way to do it. Marketing with social media influencers is similar to hiring a celebrity endorser: a popular individual who has thousands — or millions — of followers on Instagram or YouTube will be paid

As you begin your quest to start a business, you will likely be relying on one product to help take you to great heights. All of your dreams will depend on how well the first item will do in the market, which is why you need to make sure that the sales are going through

Struggling to stand out from the crowd? Launching a website doesn’t mean it will instantly attract visitors. You’ll need to help users find your site by increasing its visibility. But how could you do that? Here are three techniques you can leverage to increase your website’s traffic. SEO SEO stands for search engine optimization. It